2026-09-11 · Fuente：TechRadar
Brands can now purchase ChatGPT advertising directly through Amazon, with cost-per-click and cost-per-thousand-impressions options, as the retail giant deepens its commercial ties to OpenAI.
Amazon and OpenAI have struck a new deal that brings advertising to the forefront of ChatGPT's commercial model. Brands can now buy ChatGPT ads directly through Amazon, giving marketers a straightforward route into the chatbot's audience and pointing to a growing advertising footprint across the assistant as the two companies deepen their commercial relationship.
The commercial terms give marketers two pricing routes. A cost-per-click model bills advertisers each time a user interacts with an ad, while a cost-per-thousand-impressions option charges on how frequently the creative is served. The dual structure will be familiar to anyone who has bought digital media before, and it effectively lets teams route existing search and display budgets toward placements inside a conversational AI product without retooling their buying operations.
For OpenAI, the agreement signals that advertising is set to take on a larger role in ChatGPT — the deal's framing makes clear that more ads are coming to the assistant. For Amazon, it positions the company's advertising business as a direct gateway to ChatGPT placements, adding a high-profile AI surface to the inventory it can offer brands. The arrangement also binds the two companies more tightly at a moment when AI distribution partnerships are increasingly shaping who controls commercial access to chatbot audiences.
For readers tracking the AI compute economy, the significance lies in monetisation. Deals that convert chatbot traffic into billable clicks and impressions give AI developers a revenue engine to help fund the chips and data center capacity behind frontier models. As advertising becomes embedded in conversational AI, the line between traditional digital media and AI assistants continues to blur — and the platforms that control the buying layer, as Amazon now does for ChatGPT ads, gain a strategic perch in that emerging market.
Etiquetas: OpenAI · Amazon · ChatGPT · ChatGPT Ads · Digital Advertising · Ad Monetization
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